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Is SEO THAT important?

I own an agency and the acquisition flow is mostly done through LinkedIn leadgen —which means direct interaction. In this context, would SEO still be relevant for us and why?

Keyword Custom Pages for SEO

Does creating a custom page for a relevant keyword improves ranking for that keyword? What else can be done to improve rankings of that custom page? Example: keyword: flights to new york. custom page url: www.sometravelagency.com/newyork-flights

Instagram Tips

Hello Neil and Eric, Happy New Year! We are redesigning my travel website to give it a fresh look and I'm wondering what I should focus on in terms of theme, navigation, and content in 2021 (or anytime). I've decided to shoot for an entirely new look this year and I admit web redesign can be intimidating. My visitor numbers grew exponentially last year but my conversion rate needs attention. Suggestions?