Hello Neil and Eric, Happy New Year! We are redesigning my travel website to give it a fresh look and I'm wondering what I should focus on in terms of theme, navigation, and content in 2021 (or anytime). I've decided to shoot for an entirely new look this year and I admit web redesign can be intimidating. My visitor numbers grew exponentially last year but my conversion rate needs attention. Suggestions?
What's the best way to attract users for a network-effect company? I'm building a video-first dating app, tentatively named Bubble Dating, "find a long-term relationship to bring into your quarantine bubble", at http://bubble.dating <background> - Users meet potential matches by attending $10 video speed-dating events. You talk for 5 minutes on video, with prompts to get the conversation going. - Explicitly creating a supportive community with behavior norms. (Most dating apps don't have any community at all, it's just 1:1 interactions.) - Mobile-first, perhaps a web version eventually. - Launching in the SF Bay Area first; most of my contacts are there and it seems most friendly to new dating apps. </background> Marketing ideas: 1. I'm working my friend network, and have hired a marketer to attract users on a part-time basis. Can continue with them. 2. Reward existing users who invite friends with credits to attend speed-dating events 3. Emulat The League's apply-to-join (and potentially sit on the waitlist for a while) model Is there anything else I could be doing? I don't think running ads is the right way to go yet, but I'm open to trying it.
Hi Neil and Eric! Appreciate you both and your content! We're using it to setup a new business- can't wait to share the results with you both. Question on domain name. The business- HughesRealty- is fairly common and already taken as a .com. Will lesser known extensions will hurt SEO efforts? Considering options such as .realestate, .properties, .house, etc. Thank you in advance! -->The articles I've found online on this topic are a couple of years old, and don't seem to point as a hard 'yes' or 'no' in either direction. 💫